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Marketing Director

Position Overview:
The Marketing Director will be responsible for leading and executing the marketing, brand, and growth strategy for Huntin' Fool. This role requires a strategic thinker with a deep understanding of consumer technology and/or content and e-commerce platform growth, capable of driving the network effect and membership numbers by enhancing the digital consumer experience and ecosystem value proposition. The ideal candidate will have deep B2C technology and/or content platform experience and will bring a data-driven approach to developing and implementing marketing initiatives that will help us reach the goal of 100,000 active members.

Key Responsibilities:

1. Platform/Product Marketing Strategy and GTM:
  • • Develop and execute a comprehensive platform/product marketing strategy that aligns with Huntin' Fool’s business objectives and growth goals.
  • • Conduct and share market research to understand trends, consumer needs, and competitive landscape, translating insights into actionable marketing and sales plans.
  • • Collaborate with senior leadership teams to ensure that marketing strategies are integrated into the product lifecycle from ideation to launch.
2. Growth and Network Effects:
  • • Generate and implement content and lead generation strategies to drive user acquisition, engagement, and retention through organic and paid channels.
  • • Leverage the power of engaged community members and hunt advisors to enhance the value proposition of the platform, ensuring that each user and internal resource adds value to the overall community through network effect.
  • • Utilize analytics to track performance, optimize campaigns, and measure the impact of marketing initiatives on user growth.
3. Consumer Experience:
  • • Work closely with UX/UI designers and developers to create a seamless and engaging digital and offline experience for users and prospects.
  • • Ensure consistency across all digital and offline touchpoints, including website, mobile apps, email communications, social media, events/conferences, and other inbound/outbound assets.
  • • Implement personalization strategies to enhance user experience, drive deeper engagement, and increase conversions.
4. Messaging and Positioning:
  • • Develop and refine Huntin' Fool’s brand messaging and positioning to ensure it resonates with our target audience and is clear, consistent, and cohesive.
  • • Create compelling content and narratives that highlight the unique features and benefits of the Huntin’ Fool products and the overall platform.
  • • Lead the creation of marketing materials, including product descriptions, videos, social posts, sales enablement materials, blog posts, downloadable assets and other promotional content.
5. Membership Growth and Packaging:
  • • Design and implement strategies to promote and grow Huntin' Fool’s paid membership base and cross-product sales.
  • • Package and position membership options in a way that highlights their value and encourages customer growth.
  • • Analyze membership data to identify trends and opportunities for improvement in member acquisition, cross/upsell, and retention.
6. Community Cultivation and Partnerships:
  • • Foster and maintain partnerships and collaborations that enhance the value of the Huntin' Fool platform.
  • • Engage with community members, internal and external content creators, and industry stakeholders to build an even more robust and active user base.
  • • Develop initiatives to encourage user-generated content and community participation.

  • • Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
  • • 7+ years of experience in product or platform marketing at a growth-stage company or e-commerce brand with $5M+ in annual revenue.
  • • Demonstrated success in driving growth through innovative marketing strategies and leveraging network effects.
  • • Deep understanding of digital marketing, user experience design, and consumer behavior, including (but not limited to) SEO, social, paid/organic user engagement, targeting/segmentation, and personalization.
  • • Exceptional communication skills with the ability to craft compelling messaging and narratives.
  • • Proven experience with membership-based models and growing platform ecosystems using digital and offline methods, including lead generation techniques, community engagement, events/conferences, and promotional offers.
  • • Strong analytical skills with a data-driven approach to measuring and optimizing marketing performance.
  • • Experience enabling and leveraging sales and content teams towards common growth objectives.
  • • Ability to work collaboratively across functions and manage multiple projects in a fast-paced environment.
  • • Experience managing marketing team members and a budget, utilizing agile methodologies.
  • • Experience with marketing platforms such as Iterable, Salesforce, Hubspot, Sprout Social, Google Analytics, Google Ads, Meta Ads, TikTok Ads, etc.
  • • Passion for hunting and the outdoors is a significant advantage.
  • • Ability to work on-site at least once per month, unless attending a tradeshow, in which case, the tradeshow will be considered “on-site.”