In early 2017, I had the honor of accepting the role of CEO at Huntin’ Fool – a dream come true for someone passionate about hunting, business, and people. Every day, I’m reminded that Huntin’ Fool exists because of loyal members like you who trust us with your hunting goals. Thank you!
As a long-time member, I try to put myself in your shoes when making decisions and pursuing new opportunities. I imagine many of you are asking, “What’s next?” after our recent business additions. I’m excited to share that our focus ahead will be on enhancing what we’ve built to maximize the value of your membership. That focus varies for each business unit, and I’d like to give you a high-level overview here.
Huntin’ Fool
We’re once again upgrading our website and CRM software to create a more personalized experience. We understand each of you have unique hunting goals, so we’re building a technology platform that helps us better serve your needs, sharing opportunities that align with your interests.
Another key focus is addressing the ever-shrinking non-resident hunting opportunities. We’re not standing by as state legislatures and wildlife commissions reduce non-resident tags. Our commitment is to offer as many hunting options as possible. Beyond uncovering hidden opportunities, we’re actively lobbying at wildlife policy sessions on your behalf. By fighting for you, we’re also fighting for our community, and we’re deeply invested in these outcomes, both personally and professionally.
Huntin’ Fool Adventures
Our full-service booking agency has partnered with top outfitters and built a dedicated team to help clients and outfitters alike with their hunt booking schedules. Our Booking Advisors know each outfitter and experience inside and out, while our Customer Service team ensures every detail is handled, from securing gun permits for hunts in Mexico to clarifying any potential costs. Our goal is to remove the guesswork so you can focus on enjoying the hunt.
Although I’m confident that we’re offering the best booking experience in the hunting space, we know there’s always room for improvement. For the upcoming year, we’ll be focused on adding quality outfitters and hunts and refining our processes for vetting these hunts so that we can clearly communicate the pros and cons of each experience, ensuring your expectations are met.
Gear Fool
The missing element in our Huntin’ Fool offerings has always been gear. Every year, I find myself needing something new for my hunts, whether it's essentials like freeze-dried meals and game bags or a high-quality optic I’ve been eyeing for years. However, simply selling gear wasn’t enough – we’re committed to our “Tested and Proven” mission at Gear Fool. You'll see the results of our thorough testing through our blogs, emails, social media, YouTube, and more. We recognize the privilege of having access to more gear than most people could afford, and we take that seriously. We rigorously test and vet gear to make sure your hard-earned dollars are invested in products that meet your expectations. Additionally, as a Huntin’ Fool member, you’re automatically enrolled in our highest rewards tier in the Waypoints system, designed to give you the best-in-class rewards for shopping with us.
In addition to expanding our “Tested and Proven” efforts, we will continue to add products and brands that come highly recommended by our members. We are fortunate that our membership represents the most passionate and committed portion of the hunting community, and we continue to rely on your expertise to make us better.
As we move into 2025, I want to thank you for your support and assure you that our team will focus on making each of these three critical parts of our company top tier. I want your annual Huntin’ Fool membership to be the most valuable investment in your hunting future. I hope that as the sun sets on another year, you are reflecting back on precious days spent in the field with family, friends, and loved ones.
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