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June 2025
Author: Jerrod Lile

This month marks my nine-year anniversary here at Huntin’ Fool, and I’m truly grateful every day when I walk into the office and surround myself with teammates who love what they do. At this point, I’ve relied on Huntin’ Fool for over 20 years to help me plan my application and hunt strategies. Whether I worked here or not, I’d be lost without the direction I receive from the dedicated team that makes Huntin’ Fool who we are.
 
Membership is the number one reason Huntin’ Fool was the first organization I called when it was time to find a new home for my career. I honestly believe that membership means something different than the typical relationship businesses have with customers. It’s a commitment to delivering value, insight, and exclusive opportunities to our passionate hunting community. I love it, and I don’t take it lightly.
 
That’s why Gear Fool, our gear store, isn’t just another retail outlet. It’s an extension of our mission to serve you better. There are dozens of online retailers offering gear for the backcountry. So why choose Gear Fool? Because if you’re a Huntin’ Fool member, you’re not just another customer, you’re part of our family.
 
First off, every Huntin’ Fool member gets free shipping automatically. No minimums. No hoops to jump through. Just free shipping on every order, every time. Whether you’re picking up a new layering system or restocking your freeze-dried meals, the price you see is the price you pay delivered right to your doorstep.
 
As an added bonus, Huntin’ Fool members are automatically enrolled in the highest tier of our WayPOINTS Rewards program – Platinum status. Normally, customers have to spend over $1,000 a year to unlock this level, but for members, it’s a built-in perk. That means you earn 12.5% back in rewards points on every eligible purchase. That’s real value you can put toward future gear. You’ll also receive a 20% off birthday coupon each year. If you want to know how it works, check out the details at gearfool.com/rewards.
 
Beyond the savings, we also offer expert guidance from a team who doesn’t just sell gear, we live and breathe it. When you call us, you’re speaking with real hunters who’ve put our products to the test in the same places you dream of going. Whether you’re dialing in a kit for an Alaskan sheep hunt or gearing up for a weekend in elk country, we’ll help you make confident, informed choices.
 
Huntin’ Fool members also get access to exclusive discounts that most of the hunting community never sees. These aren’t your standard seasonal sales, this is our version of VIP pricing, typically reserved for industry professionals. But because you’re a part of our member family, you get the same treatment that an outfitter or industry professional would. At the end of the day, it all boils down to this: we know your time is valuable and your dollars are hard-earned. We want to make sure you get the absolute most out of both.
 
Gear Fool isn’t just a gear store. It’s a Huntin’ Fool member benefit. And it’s one more reason why joining our community means more than just drawing better tags, it means being treated like a member of the Huntin’ Fool family.
 
It’s my hope that we can help you make the most of every hunt with gear that’s hand-selected and tested by our team in the harshest environments to ensure your hunt is as enjoyable as possible. Gear up with confidence at www.gearfool.com.